First and foremost, taking the ABM Strand track will allow you many opportunities to start and run your own business. You will be trained in practicing proper time management and develop many other skills that are going to be applicable for almost any career path that you choose to pursue.
ADVANTAGE OF TAKING AN ABM STRAND IN SHS
Being an Accountancy and Business Management students is not easy. You will have a better understanding of all topics relating to business finance,economics and marketing.One of the key benefits of studying ABM is that it offers students the opportunity to undertake work placements and professional projects. Being an ABM students, you need to learn on how to manage your time, to have a long patience and to concentrate and focus on your studies. In ABM, you can explore more, you will learn more on how to manage your own business. You will have a knowledge on what business are you going to start with and how will you run your business. ABM is not just focusing on how will you manage your business, it also tackles about the payment that you are going to pay, the risks in managing business and on how for your business to be successful. Being ABM students is challenging because you will learn the reality of life in this world. Gaining money is one of the most goal of humans. For us to live in this world, we need to gain profit, so as an ABM students you will learn the basics on how to gain profit at a young age. You will instantly boost your earning potential. As an ABM students you will immediately be equipped with skills and knowledge that will have an immediate impact on your existing business or business idea.
The ABM strand in its most fundamental sense refers to the accountancy, business, and management academic programs that concentrate on the foundational concepts in corporate operations, financial management, business management, as well as each and every factor that revolves around those central fields.
The ABM strand can take you on a direct path to careers in accounting and management: sales management, human resources, marketing director, bookkeeper, project officer, accounting clerk, internal auditor, and many more.
The ABM strand curriculum opens the avenues for you to gain a more nuanced appreciation of the intrinsic elements that make up the world of accounting and business management courses in the Philippines without having to dive deeper into the specialized complexities of mathematical fields such as algebra, geometry, trigonometry, and others.
The subjects involved in the ABM strand are designed and crafted for you develop the appropriate tools that you are going to utilize all throughout your journey in the corporate world. You should expect to be immersed in studying management and financial accounting along with the business, legal, and organizational contexts that you would be working with as you go along your road in a professional enterprise.
By taking the ABM strand you will be trained to analyze assets, understand everything involved with financial positions, interpret various profitability, and prepare audit accounts.
In the past, most high schools would integrate a basic Accounting course into their curriculum – highlighting only the key concepts while providing a beginner’s guide to debits and credits. But with the ABM strand, students will get to spend more time understanding Applied Economics, Business Ethics and Social Responsibility, Accountancy, Business, Management, Business Math, Business Finance, Business Organization and Principles in Marketing. Senior high school studentswill also be required to engage themselves in the field through practical experience and immersions in various sectors and corporate industries. A business enterprise simulation will also be in the works for students who have opted to take this strand. If negotiating, talking to consumers, strategizing and analyzing business models are more your thing then this is the path for you.
Advantages of Taking the ABM Strand
As mentioned earlier, the ABM strand generally has three main specifications: Accounting, Business, and Management. First and foremost, taking the ABM Strand track will allow you many opportunities to start and run your own business. You will be trained in practicing proper time management and develop many other skills that are going to be applicable for almost any career path that you choose to pursue.
Communication Skills
While taking the ABM Strand track, you are going to learn how to communicate with different types of people. Running a business involves clear and concise communication. You will learn to adapt to the communication skills that are required for various business courses.
Finance Skills
Accounting is an integral part of this track. By getting attune to the critical principles of how the exchange of money actually works and the foundational mathematical syllogisms that makeup accounting theory, you are going to learn how to properly handle a business and your own finances.
Collaboration Skills
Running your own successful business is impossible to be achieved all on your own. There is a crucial team dynamic that comes into play with all business operations regardless of size, scale, and scope. Not only will your communication skills be used, your leadership skills will also be practiced and honed.
Analytical Skills
Logical prowess is crucial for any business operation. With the ABM Strand track, your reasoning skills are going to get sharpened to their fullest potential. This is one of the most necessary skill sets that you are going to master while studying the fields of business, finance, and accounting.
Time Management
Objectively speaking, this is arguably one of the greatest skills that you could have, especially as you begin your journey in higher education. You are going to learn how to budget and allocate your time in such a way that everything will be efficient, effective, and simple. With the required workload, you are going to go through with the ABM strand, your time management skills will be practiced to near perfection.
COURSES THAT YOU MAY PURSUE IN COLLEGE IF YOU’LL TAKE ABM AS AN SHS STRAND:
Bachelor of Science in Accountancy
-The Bachelor of Science in Accountancy (BSA) prepares students for entry into a variety of fields in accountancy, including corporate accounting, accounting information systems, and governmental accounting. It also prepares students for graduate programs such as law or the University’s Master of Accounting Science program.
Bachelor of Science in Accounting Technology
-The BS Accounting Technology program is a non-board program designed to provide students with knowledge and skills in accounting standards and management. Students will gain the essential competencies needed in accounting and bookkeeping, account receivables, financial analysis and auditing, financial and tax reporting, and other financial-related services.
Bachelor of Science in Business Administration
-The Bachelor of Science in Business Administration (BSBA) requires that students complete coursework in both business and the liberal arts, and that they complete no fewer than 133 credits, plus additional seminars in career development.
MAJOR IN:
Marketing Management
-The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives.
Financial Management
-The Bachelor of Science in Business Administration major in Financial Management is a four-year college course recommended for people who plan to make a career in Banking and Finance Industry. The program aims to help students acquire analytical skills,perception, and competencies necessary for sound financial decision making in the business world.
Banking
-Bachelor of Science in Business Administration major in Banking and Finance (BSBA-BF) is a four year degree program designed to provide students with the tools for understanding investments, capital markets, financial management and financial institutions.
Human Resource Developement Management
-The Bachelor of Science in Business Administration (BSBA) degreeprogram in Human Resources Management/OrganizationalManagement a 120-credit program. It focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior.
Operations Management
-Bachelor of Science in Business Administration major in Operations Management (BSBA-OM) is a four year degree program designed to provide students with knowledge and skills in product creation, development, distribution, substantial measurement and analysis of internal processes.
Business Economics
-The Bachelor of Science in Business Administration major in Business Economics program (BSBA-BUSEC) is designed to provide students with a strong foundation and an understanding of the world of economics, covering local and global economic conditions as well as the methods and applications of economic analysis.
Bachelor of Science in Accounting Informations System
An Accounting Information Systems degree equips graduates to apply information systems technology to accounting processes. While most accounting degrees do cover information systems, this degree particularly focuses on the creation, deployment, and use of the information systems that make accountants’ work more efficient.
Bachelor of Science in Office Administration
-Bachelor of Science in Office Administration (BSOA) is a four year degree program designed to provide students with knowledge and skills in business management and office processes needed in different workplaces such as general business offices, legal or medical offices.
Bachelor of Science in Office Management
-One of the most important skills students learn is how to be proficient on various types of relevant business software, such as Microsoft Office and QuickBooks. Students also learn the basic functions of accounting, which often include data processing and spreadsheets. Collecting, maintaining, and analyzing a business’ financial data are other important skills learned in these programs. In some cases, internships are required as part of the curriculum. This degree program prepares students to take jobs as office managers.
Bachelor of Science in Office System Management
-The Degree program herein shall be called Bachelor of Science in Office System Management, which shall adhere to the standards and policies of Bachelor of Science in Office Management. The program aims to prepare the graduates for a career in Office Administration especially in various general and specialized administrative supports, supervisory and managerial positions. It also aims to equip graduates with the competencies, skills, and knowledge and work values necessary for self-employment.
Bachelor of Science in Business Management
In the BS in business management program, you learn steps to become a global citizen, critical thinker and responsible leader.Study approaches to organizational development with an emphasis on the practical aspects of change that improves effectiveness. Coursework in this program allows you to review the foundations of business and receive an intense introduction to management theories, concepts and practices relevant to today’s industries.
Bachelor of Science in Customs Administration
-Tne Bachelor of Science in Customs Administration (BSCA) is a four-year college degree course for individuals who wish to pursue a career in custom brokerage or in the field of transportation and supply chain management. The program is designed to produce customs brokers, freight forwarders, logistics managers, export-import managers and government customs officers and employees.
Bachelor of Science in Business Economics
The Bachelor of Science in Business Economics program provides an in-depth knowledge and a wide range of skills to students regarding economic theories, organizational and financing issues with the use of quantitative and analytical approach. It aims to produce graduates who are competent in explaining economic issues of interest, and have access to economic data and methods used in gathering them.
Bachelor of Science in Finance
The Bachelor of Science in Finance (BSF) is designed to prepare students for professional financial careers in industrial, financial, governmental, not-for-profit, and consulting organizations. Students completing the BSF will be well prepared to sit for the first level of the Certified Financial Analyst (CFA) or the Certified Financial Planning (CFP) exams. Exemplary students may also choose to continue their education in one of Kogod’s master’s programs.
Bachelor of Science in Financial Management
A financial management degree is a specialized one — ideal if you’re interested in advancing your current career in financial services or in working at a management level with a financial focus. It is more function-driven than a general business degree.
Bachelor of Science in Entrepreneurship
The Bachelor of Science in Entrepreneurship is a four-year degree program which centers on how to start and manage a business by combining management, accounting, finance, and marketing principles. This program is designed in order to equip students with the necessary knowledge and skills in identifying business opportunities, business planning, financing, company valuation, and business management.
Bachelor of Science in Legal Management
Bachelor of Science in Legal Management (BSLM) is a four year degree program that aims to provide basic knowledge in proper legislative proceedings, as well as an overview of the Philippine Justice System. The BSLM program includes topics in the laws of business, obligations and contracts, taxation, labor laws, and negotiable instruments. It also aims to teach students the essentials of both Public and Business Management.
Bachelor of science in Internal auditing
Graduates will have the knowledge, skills and discipline to operate effectively in an organisation, performing financial and operational audit functions as a member of an audit team.
Bachelor of Science in Commerce
The Bachelor of Commerce degree is designed to provide students with a wide range of managerial skills, while at the same time building competence in a particular area of business (see below). Most universities therefore, plan the degree such that in addition to their major, students are exposed to general business principles, taking courses in accounting, finance, business management, human resources, (business) statistics, marketing, and economics; some programs also require (introductory) calculus and information systems. For a comparison with other business degrees, see Business Education.
MAJOR IN:
Computer Science
-This double degree will prepare you to embrace the challenge of today’s science and technology industries as they meet the fast-paced world of business and finance. You’ll study management, marketing, finance and accounting, as well as
Economics
-This major provides an excellent education in the leading theories and concepts involved in modern economics. The quantitative and analytical skills you acquire will enable you to understand how individuals make optimal economic decisions, how organisations operate in the global economy, and how governments respond to home and global economic challenges.
Management
-The Bachelor of Commerce, with a major in Management, provides students with the opportunity to study a broad spectrum of management units and to combine these studies with practical experience through company visits, company-based projects and an internship. Studies in Management provide a foundation that enables students to anticipate, manage and facilitate change in a rapidly evolving business and corporate world. Students have the opportunity to reflect on the ethical issues of management and the challenges of global responsibility.
Marketing
-The major equips you for a professional career in marketing management. Units in the major cover gathering information on consumer needs and the the marketing environment, and look at tools the marketer uses to satisfy those needs – the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples.
THESE COURSES BELOW,DEPENDS UPON YOUR •Bachelor of Science in Tourism Management
-Bachelor of Science in Tourism Management is a four-year college course recommended for people who wants to have a career in the field of Tourism and Event Management. This course leads to expertise in management of tour-operating agencies, as well as other jobs in the tourism and hospitality sector.
Bachelor of Science in Tourism
-Bachelor of Science in Tourism in the Philippines is a four-year collegiate degree program offered to individuals who are interested in making a career in the area of travel and tour industry. The course aims to develop students who will become qualified personnel, administrators and entrepreneurs in the tourism industry.
Bachelor of Science in Travel Management
Bachelor of Science in Travel Management (BSTrM) is a four year degree program that covers various components related to the travel and tour industry, including tour and travel operations, events management, allied services, entertainment and recreation, tourism research and education and tourism planning and development.
Bachelor of Science in Culinary Management
The BS Culinary Management program is designed to prepare students to become highly skilled and disciplined culinary professionals. Courses embedded in the program will equip students with a foundation and specialization in the culinary arts and food service management fields through a combination of classroom activities, laboratory and field experiences. The program also aims to develop students’ creativity, leadership and managerial skills.
Bachelor of Science in Hotel and Restaurant Management
-The Bachelor of Science in Hotel and Restaurant Management (BSHRM) program is geared towards equipping students with the necessary knowledge, skills and attitude to provide quality service in the hospitality industry. The program contains subjects that will address the needs of different sectors in the hospitality industry, such as culinary, front office, tourism, resort and hotel operations. Its primary concentration is on the development of practical and management skills which are achieved through the combination of theoretical classes, practicum exercises and experiential learning.
Account-Based Marketing (ABM) is continuing to grow in popularity and 92% of marketers have identified ABM as “very” or “extremely” important to their overall marketing efforts. ABM involves delivering personalized messages to a small number of targeted accounts and key contacts in the account. These messages have been tailored directly toward the target account with content that they will resonate with and find value in. The aim of this is to get customers to engage and move through the buyer’s journey towards a set goal. A CEB study found that individual stakeholders who received personalized content tailored to their specific needs were 40% more willing to purchase from a company than stakeholders who did not. It can be a long and complex process but there are a lot of benefits to ABM. We have shared our top 5 benefits of ABM below!
The Top 5 Benefits of ABM
1. Let’s Get Personal
ABM allows marketers to contact key contacts in target accounts with a personalized approach. This personal touch will make your customer feel valued. Empathize with your customer, let them know that you understand the problems they are facing and that you can provide them with a solution. Use your insights to create meaningful content that is relevant to your customer. Deliver this content to the customer in the right place and at the right time. Personalisation lays the foundation for strong relationships between you and your target account. McKinsey & Company found that personalisation reduces acquisition cost by as much as 50% and can increase revenues by up to 15%.
2. Building and Nurturing Relationships
In ABM you should always strive to establish and maintain relationships with the key contacts in your target account. These relationships will allow for trust to be built between you and your customer. As this trust builds and the relationship is nurtured, you will get an even better insight into your customer to further your personalisation efforts. You will learn about your customers behaviours and will be able to react quickly to customer signals. They will look to you for an expert opinion on the issues that they are encountering. Throughout the relationship you should be continuously collecting data about your customer and their behaviour. This data will help you plan and execute future ABM efforts successfully.
3. Speedy Decision-Making
Traditionally the decision-making process can take a long time to conclude, but ABM has an advantage that speeds up the process. Once you have established and nurtured a relationship with the key decision makers you have identified in the company, you will now have a more direct line in the decision-making process. You can accompany your prospect through the buyers journey faster than normal by delivering personalized content in the right place and at the right time. When it comes time for a decision to be made you have hopefully earned the trust of your target account and they will be ready and willing to become customers.
4. Increased Return on Investment
When ABM is targeted accurately and personalized it can be very cost effective. Generally, in ABM there is a shorter sales cycle involved. ABM involves marketing directly to the most attractive target accounts, by doing so you can eliminate unqualified prospects early. By focusing on the accounts that are likely to convert, you can minimize time wasting, save costs and lower risks. Altera Group reported that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.
5. Clearer Results
When measuring your ABM marketing results you will be able to identify success easily. There are much fewer metrics that need to be tracked in your ABM efforts. Because you are setting specific goals for specific accounts, you can almost instantly recognize if your efforts have paid off. For example, you could look at how many accounts were targeted and how many of these accounts had the desired outcome. After identifying this you can then look at the ROI from your efforts. Other key performance indicators like engagement, impressions and brand sentiment can be observed over the course of your ABM efforts. Compare these KPI's to internal benchmarks and objectives. Use these insights from the KPI's to improve your ABM efforts.
Choosing ABM strand will require you two things; persistence and courage in order to move forward. If you are an upcoming senior high school student don't hesitate to choose ABM strand if you acquire the following characteristics: business minded, communicative, analyst, logical mind, money saver. Moving forward to your senior high school life will provide you little hardships but be courageous and trust to our father always, you will surely soar high. God bless future ABM student!
References
https://www.enderuncolleges.com/abm-strand
https://www.digitalcro.ie/blog/the-top-5-benefits-of-abm
https://jumbohakdogs.home.blog/2018/11/24/advantage-of-taking-an-abm-strand-in-shs
Congratulations Divine Grade Linda for a job well done..
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With a b.sc economics and finance course in delhi, students gain an edge in today's competitive job market.
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